Archive | May 14, 2014

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write? wrong.

When you’ve spent your career as a copywriter — one who writes advertising — there are five small words you’ve come to despise:  “I’m not a writer, but …” Whether they are uttered by an account person (reaction: snarl), an art director (reaction: hmmm…) or a client (reaction: sure, I’d love to have your input […]