Archive | January 2018
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For anyone who thinks that being a writer is glamorous, I have two words for you: as if. Being a writer is a lot of things — challenging, all-encompassing, sleep-reducing, stress-inducing, and, if you’re very, very lucky, satisfying and well-received — but glamorous is not one of them. On the days when the words just […]
There used to be a TV commercial for a margarine product that supposedly tasted just like butter — so much so that even Mother Nature was fooled. Not happy about that, she then used her power to inflict all kinds of misery on the world (thunder, lightning bolts, etc.). The spot’s tagline –“It’s not nice […]
About a million years ago, I had a client who made a children’s toy designed to teach reading and spelling. The marketing message was that play is about more than fun and games; it can also tackle serious stuff, like learning basic skills. Makes sense. But what about playtime for adults? I love to play […]