Tag Archive | advertising

mad for words

There are words that have moved mountains, moved hearts and minds, moved the world forward. Noble, majestic words that have changed our lives for the better. This post is not about those words. It is, however, about words that are clever, compelling, and impactful in their own right. The words of exceptional advertising. When it […]

write? wrong.

When you’ve spent your career as a copywriter — one who writes advertising — there are five small words you’ve come to despise:  “I’m not a writer, but …” Whether they are uttered by an account person (reaction: snarl), an art director (reaction: hmmm…) or a client (reaction: sure, I’d love to have your input […]

i don’t know … but

One of my passions is great advertising. I am a huge fan of print ads (as long as they’re still around) and really admire classic TV commercials — many of them (if not most) from the ’60s and ’70s (which sort of dovetails nicely with my love of Mad Men). I’ve been known to burst […]